Yield Giving

MacKenzie Scott • December 9, 2025

Lately I’ve been thinking about murmurations of starlings. The direction of these flights of millions of birds is not determined by any single leader or delegation, but by the responses of each bird to the needs and movements of the birds around it. In this way, they are constantly creating their direction together, and no bird among them can know what shape it will take or where they will land.

There is a prophecy written by Hopi elders in the year 2000. It encourages us to recognize and celebrate our role as active participants in the co-creation of our communities.

It’s easy to focus on the methods of civic participation that make news, and hard to imagine the importance of the things we do each day with our own minds and hearts. Who nurtured a child in the kitchen; who was kind to a stranger in line at a grocery store; who gave fifty dollars to a local food shelter: these are not news stories. But all of it matters.

Since my post last December, I’ve given $7,166,000,000 to organizations doing work all over the world. This dollar total will likely be reported in the news, but any dollar amount is a vanishingly tiny fraction of the personal expressions of care being shared into communities this year. To use just one year in the United States as an example, the total donated to US charities of all kinds in 2020 was $471 billion, nearly a third of it in increments of less than $5,000. There was also $68 billion in reported financial support sent to family members living in other countries, tens of billions in crowdfunding, $200 billion in volunteer labor at service organizations, and nearly $700 billion in wages for the paid employees who chose to take jobs delivering those services over jobs where they might have earned more. Over 70% of Americans reported giving both labor and money to people they know, and half reported doing the same for strangers. That’s well over a trillion dollars worth of individual humanitarian action that we don’t read about online or hear about on the nightly news. To begin to imagine how much more there must be, just consider how many people take time out of their income-producing activities every day to listen with compassion, or to speak up for someone.

And the multiplier effect on the social value of every one of these forms of benevolent contribution is huge.

Generosity and kindness engage the same pleasure centers in the brain as sex, food, and receiving gifts, and they improve our health and long-term happiness as well. The peace-fostering byproducts of one unexpected act of kindness toward a stranger of different background or beliefs might inspire a beneficial chain reaction that goes on for years. Respect, understanding, insight, empathy, forgiveness, inspiration – all of these are meaningful contributions to others.

It is these ripple effects that make imagining the power of any of our own acts of kindness impossible. Whose generosity did I think of every time I made every one of the thousands of gifts I’ve been able to give? It was the local dentist who offered me free dental work when he saw me securing a broken tooth with denture glue in college. It was the college roommate who found me crying, and acted on her urge to loan me a thousand dollars to keep me from having to drop out in my sophomore year. And after she saw the difference she made in my life, what was she inspired to do, twenty years later? Start a company that offers loans to low-income students without a co-signer. And how quickly did I jump at the chance to be one of the people who supported her dream of supporting students just as she had once supported me? And to whom will each of the thousands of students thriving on those generosity- and gratitude-powered student loans go on to give? None of us has any idea.

The potential of peaceful, non-transactional contribution has long been underestimated, often on the basis that it is not financially self-sustaining, or that some of its benefits are hard to track. But what if these imagined liabilities are actually assets? What if these so-called weaknesses foster the strengths upon which the thriving (or even survival) of our civilization depends? What if the fact that some of our organizations are vulnerable can itself be a powerful engine for our generosity? What if acts of service that we can feel but can’t always measure expand our capacity for connection and trust? What if care is a way for all of us to make a difference in leading and shaping our countries? Votes are not the only way to show what we’d like to see more of in our societies. There are many ways to influence how we move through the world, and where we land.

Hopi Prophecy, June 2000

You have been telling people that this is the Eleventh Hour, now you must go back and tell the people that this is the Hour. And there are things to be considered…

Where are you living?
What are you doing?
What are your relationships?
Are you in right relation?
Where is your water?

Know your garden.
It is time to speak your truth.
Create your community.
Be good to each other.
And do not look outside yourself for your leader.

Then he clasped his hands together, smiled, and said, “This could be a good time! There is a river flowing now very fast. It is so great and swift that there are those who will be afraid. They will try to hold on to the shore. They will feel they are being torn apart and will suffer greatly. Know the river has its destination. The elders say we must let go of the shore, push off into the middle of the river, keep our eyes open, and our heads above the water.

And I say, see who is in there with you and celebrate. At this time in history, we are to take nothing personally, least of all ourselves. For the moment that we do, our spiritual growth and journey come to a halt.

The time of the lone wolf is over. Gather yourselves! Banish the word ‘struggle’ from your attitude and your vocabulary. All that we do now must be done in a sacred manner and in celebration.

We are the ones we’ve been waiting for.

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